What Qualities Make A Good Tagline Or Slogan?

What makes a good tagline?

A great tagline captures the essence of the value you provide to your customer in one or two concise sentences.

Creating a tagline is a powerful exercise, as it forces you to think about exactly what it is you do for your customers that is unique.

I call this a business’s Unique Advantage Point (UAP)..

How long is a tagline?

“Your tagline should be short and clear enough that if it’s on a billboard, people won’t drive off the road trying to read it.” This means your tagline should be no more than seven or eight words, and you should pick words that are crystal clear. If your business name is long, keep your tagline even shorter.

What is a slogan example?

Some well-known slogan examples are: Just Do It. (Nike) I’m Lovin’ It (McDonald’s)

What is Adidas tagline?

Adidas Lives its Slogan, Impossible is Nothing, with 3-D Printed Sneakers.

Can a slogan be one word?

Slogans absolutely cannot go over one sentence and five dollar words such as “olfactory” should be avoided. Some rules are made to be broken; if there is a five dollar word that rolls up a few sentences of meaning in one word, go for it. The one sentence rule, however, should be adhered to at all costs.

What is Coca Cola’s tagline?

Taste the FeelingEven the world’s largest brands are continuously working on their brand image to effectively connect with consumers. Coca-Cola’s chief marketing officer Marcos de Quinto, recently changed their tagline to ‘Taste the Feeling’ this year after 7-year-old slogan “Open Happiness”.

What is a tagline vs slogan?

Taglines are more permanent representations of your brand, while slogans can be changed frequently and are often particular to specific campaigns. Both taglines and slogans should be brief and representative of your brand. The goal is to create a tagline or slogan that is memorable and relevant to many.

What are some good taglines?

The top advertising slogans of all time are:Nike – Just Do It.Apple – Think Different.Wendy’s – Where’s the Beef?Coca-Cola – Open Happiness.L’Oreal – Because You’re Worth It.M&Ms – Melts in Your Mouth, Not in Your Hands.De Beers – A Diamond is Forever.Wheaties – The Breakfast of Champions.More items…•

What is a catchy tagline?

A slogan is an advertising tagline or phrase that advertisers create to verbally expresses the importance and core idea of their product or service. …

What is your tagline?

Your personal tagline is a short and sweet sound bite that says what you do and why you do it. It’s your mission, the purpose of your work.

What is a professional tagline?

A tagline is a clear statement of what you do, who you do it for, or how I should feel. It needs to be straightforward, descriptive, and can’t be too long.