Why do people buy iphones?
iPhone buyers are attracted to the Apple brand as a prestigious status symbol or fashion accessory, for the same reasons people like Rolex watches or Gucci bags.
The iPhone is a smart phone for dumb users.
The iPhone is supposed to be easy to use, so novices are attracted to it for that reason..
Who is the target market for iPhones?
Although Apple is considered a premium brand and many products come with a premium price tag, teens are consider one of the primary Apple target market demographics. This is because teens are attracted to the value of an iPod and this translates into wanting iPhones, Macs, and other products later on in life.
What is the average age of an iPhone user?
40 years oldiPhone users skew younger than Android users, as 43% of iPhone users are between the ages of 18-34 versus 39% for Android users. The median age of the combined population of iPhone and Android users is 40 years old.
What is Apple demographic?
Apple Is Mostly White and Male, According to Its First Diversity Report. Apple, the latest tech company to reveal its workforce demographics, said Tuesday that its U.S. staff is 55% white, 15% Asian, 11% Hispanic and 7% black. Two percent of workers are multiracial, and another 9% did not declare their race.
Does having an iPhone make you more attractive?
According to the study, owners of Apple’s iPhone, Apple Watch and AirPods who had those devices in their dating profiles were up to 76% “more attractive” than users of others devices or those who had no tech displayed. … Per the results, having an iPhone increased a user’s chances of being “swiped right on” up to 76%.
What age group does Apple target?
Here’s who’s buying what at Apple (AAPL), according to Slice: — A higher percentage of customers who buy the iPhone, Macbook Air, Macbook Pro, and Apple TV are between the ages of 25 and 34. — Seniors 65 and older, and people between 35 and 44, are the biggest of iPad customers.