Is It Legal To Bid On Competitor Keywords?

Can I stop competitors bidding on my brand?

No.

No, you can’t stop someone from bidding on your brand keywords in search ads.

But that does not mean you can’t do something about it….

Can I buy a competitor’s domain?

For businesses, the short answer is yes, you can register your competitor’s domain name, provided that all you are doing is mere registration.

Can I use a competitor’s name as a keyword?

Google states, “We don’t investigate or restrict trademarks as keywords.” So nothing is preventing an advertiser from bidding on a competitor’s name or trademarked terms as keywords. Second is the ad copy. … Hence, you can use a competitor’s name or trademark as a keyword, but not in ad copy.

How do I target my competitors keywords?

Here are three key ways to safely and effectively target their keywords.Blow away their discounts. One surefire way to steal some clicks from your competitors branded searches is to simply beat them out on pricing. … Create a value proposition that they don’t address. … Use better ad extensions than your competitor.

Why should you avoid putting keywords into copy when writing for a competitor campaign?

This is because people looking for brand names of products that have similar characteristics to yours could end up buying from you, as they would like to try out something different but within the same range of products. Conversely, you should not use keywords from competitors selling mass consumption regular beers.

Can you buy keywords?

Keywords are the foundation of your Google PPC (pay-per-click) campaigns. All of the optimizations in the world won’t get you anywhere if you do not target the right keywords. We are here to equip you with the basic understanding of buying and optimizing keywords on Google.

Can you use another company name in your advertising?

It is perfectly acceptable and within the bounds of the law to use another’s trademark in advertising, provided certain standards are met. The advertisement must be truthful and the use of another’s trademark must not give a false impression of connection, approval or sponsorship by the owner of the other mark.

Can I mention competitors on my website?

In general, it is not illegal to compare yourself to your competitor in the advertising context, so long it is not untruthful, disparaging, misleading, or confusing to the public. Additionally, the use of a competitor’s trademark cannot lead the public to believe that the company is endorsing you.

What is a bidding strategy?

Smart Bidding is a set of automated bid strategies that uses machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding.” It also factors in a wide range of auction-time signals such as device, location, time of day, language, and operating system …

Should I bid on competitor keywords?

All in all, bidding on competitors’ keywords can be a good opportunity for those who have the budget to support it and the CPAs to justify it. It’s a great way to grow your business if done right. Avoid some of the pitfalls outlined here and you too can start reaping the rewards.

What keywords are my competitors bidding on?

The 8 Best Tools for Finding Competitor KeywordsBuzzSumo. We’ve talked about BuzzSumo numerous times in the past, and that’s because it’s awesome. … SEM Rush. … SpyFu. … Ahrefs’ Keywords Explorer. … AdWords’ Auction Insights. … Crowdsourcing Keyword Research. … Tag Clouds. … WordStream’s Free Keyword Tool.

Can you bid on trademarked keywords?

Who can bid on your branded keywords and trademarked terms? Many of our customers assume that only they – the brand owner – can bid on their branded keywords and trademarked terms. The truth though is that anyone can bid on your trademarked terms – even competitors.

Why should you bid on brand terms?

Bidding on your name can be used as a defensive strategy to prevent this from happening. If competitors bid on your branded terms or name, you can raise their costs simply by bidding on your own name. It’s likely that your ad will have a better position, higher CTR, and better Quality Score.

Google retains its trademark though the name is used as a verb, appeals court says. A federal appeals court has ruled that Google has not lost trademark protection for its name even though some people use “google” in a generic sense as a verb for the act of searching the internet.

How do I get Google keywords?

A Beginner’s Guide to Buying Google AdWordsStep One: Create an account here. … Step Two: Pick your target audience and pick your location. … Step Three: Write your ads. … Step Four: Buy relevant keywords.More items…•